Digital Marketing, Program Manager (12 months contract – renewable)

Responsibilities:

Program Management
• Partner with business stakeholders to manage marketing automation (Adobe Marketing Cloud) projects
• Plan, manage, monitor and report on digital experience, digital adoption and digital enablement implementation plans for key markets (India, Bangladesh, Vietnam)
• Ensure that media agencies and vendors are aware of the business requirements and follow through with them by managing and collaborating with them ensuring project budgets and KPIs are met
• Utilise Adobe Suite (Adobe Marketing Cloud) in order to drive effective marketing tactics to increase traction
• Analyze programs and provide an overview report of the areas of improvements, problems and risks
• Work with regional digital analytics lead to ensure all requirements are planned, tracked and optimized

Adoption & Transformation Management
• Lead adoption of global approved digital experience standards to ensure consistency and optimum funnel performance improvements across the APAC region specifically for India, Bangladesh and Vietnam
• Design, execute and monitor test and learning roadmaps in regional and local teams, providing advisory and guidance
• Plan, implement and monitor test / learn roadmaps (including project schedule) agreed with local and regional teams, building on insights & learnings to drive impact across markets
• Partner with local and regional business (in APAC) and technology teams to identify, gather requirements, documentation and prioritization of new requests / features / functions to be added / enhanced to the global platform

Requirements:

• Must possess at least 6 – 7 years of experience in project management utilising Agile/Waterfall/Hybrid methodologies working on marketing automation projects using Adobe Suite (Adobe Marketing Cloud)
• Great business acumen, analytical approach to tactical and strategic goals of the organisation
• Proven Program Management and Project Management experience of at least 8 years
• Experienced in Adobe Experience Manager, Adobe Targeting
• Strong communication and interpersonal skills in facilitation and coordination
• Excellent stakeholder management to influence key stakeholders

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