CRM Executive (Contract)

  • Posted 1 month ago

CRM Executive (Contract)

Our client who is in the healthcare industry, is looking for a dynamic CRM Executive (Contract) who will be responsible for the management and development of the company customer data, create dashboards and analyse data for targeted campaigns.

CRM Executive (Contract) will work with Sales & Marketing teams as well as the wider organization on full campaign planning and delivery cycle while ensuring CRM campaigns are integrated effectively with the wider brand and loyalty strategy.

Responsibilities:

CRM Executive (Contract) will: 

  • Develop and manage the company’s Customer Database, analysing and ensuring data completeness, cleanliness and accuracy
  • Work (with support of a data-specialist vendor) towards the integration of currently unconnected customer data sets into a single-customer-view Customer Database via a Dashboard
  • Ensure the correct segmentation of Customer Database for accurate targeted marketing activities
  • Build a detailed understanding of the audience segments, taking ownership of enriching the segments with learnings from previous campaigns
  • Plan and deliver CRM strategies across the organisation with a view to retain existing customers, increase brand loyalty and expand the company brand. Collaborate with various departments to ensure the efficiency of CRM strategy in every aspect of the business
  • Analyse the customer journey from discovery to ownership and identify gaps and be able to tell a story
  • Drive new ideas, that will support the over-arching customer 360 strategy, shaping the Customer Engagement Framework that underpins all communications
  • Under the leadership of business Managers and with support from the Marketing team, define the Next Best Action for all customer groups and campaigns, ensuring a cohesive, integrated campaign is created
  • Continuously contribute to the creation of a supportive team environment in which learning and continuous optimisation is at the core 

Requirements:

  • Bachelor’s degree or higher in related fields such as Data Sciences, Marketing, Research or a related field or equivalent education and experience
  • 2 years experience working in a CRM / loyalty marketing role
  • Other relevant experience in customer insights and customer experience optimization
  • Strong experience with CRM tools (Hubspot, Salesforce, SAP, Marketing Cloud), Google Analytics, Marketing automation tools
  • Must be able to create CRM dashboard that tells a clear story
  • Strong experience interpreting relational database structures
  • Highly numerate with advanced Microsoft Excel skills
  • Ability to meet deadlines and outstanding time management skills
  • Excellent communication skills with vendors, employees and customers
  • Commercial awareness; to understand the target market and possess the ability to identify business requirements for future CRM enhancements
  • Logical and analytical with attention to detail
  • Programming and data manipulation skills is a big plus

Interested candidates are to submit their resume in MS Word format with current and expected salary, notice period and reason for leaving. We regret that only shortlisted candidates will be notified.

Reg: R1984660 Agency Lic: 06C4985f

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