Director, Marketing Automation

  • Posted 8 months ago

Director, Marketing Automation

Our client, a leader in the innovation sector is looking for a dedicated and energetic individual to join them as a Director, Marketing Automation. The ideal candidate must have experience conducting local implementation of Marketing Automation using Adobe Marketing Cloud within Korea, Singapore, Hong Kong, and Japan.


  • Establish and lead major programs ensuring end-to-end delivery of all projects inclusive of bringing in new and unique concepts into a business utilizing the latest state-of-the-art technology
  • Develop and contribute to the digital marketing strategy utilizing marketing automation tools (eg. Adobe Marketing Cloud) for countries in the region
  • Lead a team and work with internal Project Managers, Digital Business Analysts, and senior stakeholders
  • Conduct marketing planning, provide guidance and support inclusive of CMS usage utilizing Adobe Marketing Cloud
  • Strategize and work on enhancing the customer experience by identifying and working with new marketing automation tools (eg. Adobe Marketing Cloud) and guiding data tagging
  • Conduct risk analysis on projects in order to identify potential risks/issues while ensuring the existence of plan B
  • Design, manage and facilitate the ongoing utilization of project plans, schedules, and budgets to ensure quality completion of Digital Marketing projects
  • Ensure that the appropriate reporting related to scope and schedule has been completed in collaboration with those involved (internally and externally)
  • Conduct vendor management in order to ensure that compliance is achieved
  • Actively participate in inter-departmental collaboration
  • Timely completion of reports for country and regional digital marketing efforts
  • Ensure compliance with the company’s digital strategy in all the marketing efforts


  • Master’s Degree in IT/Marketing/Insurance
  • 10 years of Digital experience (past projects including Big Data are a plus) and 7 years of project/program management utilizing various development and project management methodologies (lean, agile, waterfall etc)
  • Experience in utilizing Adobe Marketing Cloud for marketing automation
  • Experience working with MS Project, Excel, Visio or other project management tools
  • Proven record of working on digital marketing projects revolving around solution implementation for improvement of customer service
  • Must possess working knowledge of SEO, SEM, Online Marketing etc along with Online acquisition, analyzing campaign analytics, and automation solutions
  • Meticulous, confident with great business acumen and leadership qualities
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