Director – Digital Marketing Analytics Contract

  • Posted 2 weeks ago

Director – Digital Marketing Analytics Contract

This role of digital marketing analytics requires you to be well-versed in digital marketing and have the ability to crystallize the insights to develop action plans to enhance business performance. This includes SEO, SEM A/B Testing, Content Marketing, Campaign Management.

Responsibilities

  • Assist in driving Digital Marketing Analytics
  • Conceptualise, execute and analyse customer segmentation, customer purchase behavior, customer retention by executing digital analytics on relevant platforms
  • Support analytical requirements through extracting & integrating data from various digital marketing analytics systems
  • Lead, support and train in areas related to digital marketing data analysis
  • Process and present executive-level summaries of data analysis
  • Identify opportunities and areas of improvement, heading the process from concept to execution
  • Coordinate and collaborate key initiatives with cross functional teams in the region
  • Collaborate with digital agencies to advance performance marketing across channels (SEO, SEM)

Requirements

  • Banking industry experience is a MUST
  • Advanced skills in Adobe Suite, Adobe Analytics, Google Analytics, SAS, SEO, Tableau
  • Minimum 10 years of working in digital data analytics leadership role.
  • Possess at least a Bachelor’s Degree in Statistics, Computer Science, or Mathematics. MBA
  • Strong verbal, written, presentation and problem solving skills, able to engage across cultures
  • Able to run projects independently and lead operational and strategic initiatives

R1104641 | Agency licence: 06C4985

Homepage: http://citadelsearch.com.sg/

LinkedIn: https://www.linkedin.com/company/citadel-search/

 

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